Sustainable Marketing de Michelle Carvill

Sustainable Marketing: How to Drive Profits with Purpose

Michelle Carvill

Gemma Butler

Geraint Evans

Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative.

Sustainable Marketing represents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a comprehensive guide to implementing and driving sustainable practices in any organization. It draws upon both professional experiences and academic research, featuring in-depth case studies that are supported by facts, figures, commentary, interviews and analysis.

In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. This includes, but isn't limited to, environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution. Sustainable marketing isn't just great for the environment--it also results in a loyal consumer base and a widely respected brand identity.

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A definitive guide for the next generation of marketers, it's refreshing to see the integration of theory and practice in this evidence-based introduction to sustainable marketing. It contains astute observations and useful insights to guide marketing strategy on how doing good creates value. A wealth of knowledge and sound advice for forward-thinking businesses.
A book for our time. Never has this topic been more relevant. Sustainable Marketing is packed with solid evidence and research to support the clear advice and actions recommended. Ambitious marketeers take good note and act now; others will.
Not only does Sustainable Marketing inform, it also provides practical advice and actionable plans on how the marketing function can engage in taking on the biggest challenge that the world faces.
This book drives you to reappraise the role that sustainability plays, both internally and externally. It moves your perceptions from a consumer trend or something mentioned in a CSR policy, to an integral way in which we can drive 'profit with purpose' in all we do. Sustainable Marketing is a practical guide on how to authentically drive change from board alignment to daily implementation.
A thoughtful, informative and practical guide that will transform businesses for the better. Every business leader needs to read this.
Sustainable Marketing provides a rounded and comprehensive view of key issues such as sustainable supply chain management, packaging, and responsible marketing. With case studies and practical advice on how to drive business transformation, it is a must-read book given the importance of the issues covered for consumers, employees and governments.
As we reach a tipping point in society that links our resiliency to the way the economy works, Sustainable Marketing is a timely reminder that clear commitments and accountability around sustainability become essential components of a future fit business model.
Want to support your organization to build a better world? This easy-to-digest book is packed with the latest trends, facts and statistics to help the experienced marketer, those pivoting their careers or just starting out.
A valuable handbook for marketers at all levels of seniority to lead sustainable change in their organisations. By balancing research and pragmatic analysis, the authors provide clear action steps to turn a daunting endeavour into an exciting sustainability roadmap.
Sustainable Marketing is a Swiss Army knife of a book, engagingly weaving research-based frameworks, compelling case studies and practical ideas on how to promote and drive sustainability within business. Sustainability is an issue for every person on the planet and this book shows you how to ensure that it gets on everyone's agenda.
Through a number of case studies, Sustainable Marketing offers an opportunity to gain a crucial understanding of sustainable practices and is a great tool for anyone aspiring to venture into this very relevant field.
A well-researched, balanced and action oriented primer for marketing professionals looking to understand sustainability and what it means for them.

Descriere

Shortlisted for the Business Book Awards 2022In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints - remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril.From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Sustainable Marketing: How to Drive Profits with Purpose

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Sustainable Marketing: How to Drive Profits with Purpose

Preț: 92.57 lei

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Preț: 92^.57 lei