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The Business of Being Social: A Practical Guide to Harnessing the Power of Facebook, Twitter, Linkedin, Youtube and Other Social Media Networks for de Michelle Carvill

The Business of Being Social: A Practical Guide to Harnessing the Power of Facebook, Twitter, Linkedin, Youtube and Other Social Media Networks for

Autor Michelle Carvill
en Limba Engleză Paperback – 31 aug 2015
2nd edition. A practical guide to harnessing the benefits of social media platforms for busy professionals. Completely revised and updated, with expanded sections on Pinterest, Instagram, What's App and others.
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Specificații

ISBN-13: 9781780591452
ISBN-10: 1780591454
Pagini: 256
Dimensiuni: 156 x 232 x 18 mm
Greutate: 0.45 kg
Ediția:2
Editura: Crimson Publishing

Descriere

A practical guide to harnessing the benefits of the major social media platforms for busy professionals. This fully updated second edition builds on the success of the first to show readers how to create powerful, integrated social media strategies for their businesses, build communities, and communicate effectively and profitably with customers.

Textul de pe ultima copertă

Expert guidance on building a winning social media strategy for your business. Do you know how your company's Facebook page actually benefits the business? Are you getting the most out of Twitter, YouTube and LinkedIn? What about the emerging social media channels? Social media exploded into our lives several years ago, but most businesses still use traditional marketing methods and are confused about how to harness the benefits of the new channels. From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Learn how to:
  • Create a viable social media strategy
  • Create, build and grow communities on social media platforms
  • Track and monitor conversations about your own brand, product or service name, as well as your competitors'
  • Understand your audience and what content they want
  • Integrate your social media activity into your marketing and communications strategy