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Sustainable Strategic Management

Autor Jean Garner Stead, W Edward Stead
en Limba Engleză Paperback – 30 iul 2013
Sustainable strategic management (SSM) involves analysing, formulating, and implementing business strategies that are economically competitive, socially responsible, and in balance with the cycles of nature. SSM has emerged from the coevolutionary interactions of business organisations with the society they serve and the planet they call home. SSM strategic portfolios allow organisations to create competitive advantages by serving as agents of social change and ecological protection.

This book has been specifically written as a text for traditional graduate and undergraduate strategic management courses, and its short length makes appropriate as a supplementary text in these courses as well. The authors have structured the book to follow the standard strategic management process, and they have included an ongoing descriptive case on Eastman Chemical Company designed to provide an in-depth example of the concepts presented in the chapters.

From creating organisational visions and missions, to formulating, implementing, and evaluating goals and strategies, this book provides readers with new ways of thinking about their organisation's strategic role in the greater society and ecosystem now and in the future.
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Specificații

ISBN-13: 9780765635457
ISBN-10: 0765635453
Pagini: 304
Dimensiuni: 152 x 229 x 25 mm
Greutate: 0.46 kg
Ediția:2nd edition
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Notă biografică

Jean Garner Stead, W Edward Stead

Cuprins

1: The Emergence of Sustainable Strategic Management; 2: In Search of Sustainability; 3: Environmental Analysis for Sustainable Strategic Management; 4: SSM Resource Assessment; 5: SSM Competitive Level Strategies; 6: SSM Corporate Level Strategy; 7: Choosing and Implementing SSM Strategies; 8: Organizational Governance and Strategic Leadership in SSM

Descriere

From creating organizational visions, to formulating goals and strategies, to strategy implementation and evaluation, this book provides readers with new ways of thinking about their organization's role in the greater society and ecosystem.