Talking Green
Editat de Lee Ahern, Denise Sevick Bortreeen Limba Engleză Hardback – 30 oct 2012
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Peter Lang Gmbh, Internationaler Verlag Der W – 30 oct 2012 | 847.35 lei 38-44 zile |
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Specificații
ISBN-10: 1433117916
Pagini: 233
Dimensiuni: 157 x 234 x 19 mm
Greutate: 0 kg
Ediția:2 Rev ed.
Editura: Peter Lang Gmbh, Internationaler Verlag Der W
Notă biografică
Lee Ahern is Assistant Professor in the Advertising & Public Relations Department in the College of Communications at Penn State University and Senior Research Fellow for the Arthur W. Page Center for Integrity in Public Communication. His research focuses on the description, analysis, and ethics of strategic messages, primarily in the context of environmental and health communications. Dr. Ahern is also Vice Head of the International Environmental Communications Association. Denise Sevick Bortree is Assistant Professor in the Advertising & Public Relations Department in the College of Communications at Penn State University and Senior Research Fellow for the Arthur W. Page Center for Integrity in Public Communication. Her scholarship focuses on ethical strategies that organizations use to cultivate long-term, stable relationships with key audiences. Dr. Bortree's award-winning research has appeared in many peer-reviewed journals such as the Journal of Public Relations Research, Nonprofit Management & Leadership, and the International Journal of Nonprofit and Voluntary Sector Marketing.