Targeting the Powerful: International Prospect Research
Autor Vanessa Hacken Limba Engleză Paperback – dec 1997
Contents:What is prospect research?; Setting up a prospect research department; Online, CD-ROM, the Internet or paper? Ethics, security and confidentiality; Day to day questions; Finding the prospects; Marketing your organisation to the prospect; People; Company information; Foundations and trusts; International comparisons; A report on a new country; General sources for a new country; Specific international resources; The United Kingdom; Western Europe and Scandinavia; Central and Eastern Europe; Asia-Pacific; The United States; Canada; The rest of the world; Addresses; Index.
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Specificații
ISBN-13: 9780851423654
ISBN-10: 0851423655
Pagini: 368
Dimensiuni: 156 x 234 mm
Greutate: 0.68 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0851423655
Pagini: 368
Dimensiuni: 156 x 234 mm
Greutate: 0.68 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
GeneralCuprins
1. What is Prospect Research 2. Setting up a Prospect Research Department 3. Online, CD-ROM, the Internet or Paper? 4. Ethics, Security and Confidentiality 5. Day to day Questions 6. Finding the Prospects 7. Marketing Your Organisation to the Prospect 8. People 9. Company Information 10. Foundations and Trusts 11. International Comparisons 12. A Report on a New Country 13. General Sources for a New Country 14. Specific International Resources 15. The United Kingdom 16. Western Europe and Scandinavia 17. Central and Eastern Europe 18. Asia-Pacific 19. The United States 20. Canada 21. The Rest of the World 22. Addresses
Descriere
If your organisation wants to tap into the wealth and influence of the rich and powerful, you need to know as much about them as possible. Prospect research can make all the difference to the success or failure of your initial approach.
Recenzii
"Strongly recommended to anyone involved in prospect research." -- Managing Information