Tarzan Economics
Autor original Will Pageen Limba Engleză Hardback – 17 mai 2021
As the Chief Economist at Spotify, Will Page has had the best seat in the house for witnessing - and harnessing - the power of disruptive change. Music has often been the canary in the coal mine for the major technological and societal shifts that shake the way media companies operate, and if there is one thing Page has learned from the digital revolution it's the businesses must be ready to pivot.
Drawing from fascinating music industry case studies, Page examines the ten game-changers that disruption has thrown into sharp relief as keys to survival in any sector. Businesses need to be ready and willing to change - and if necessary, be prepared to rebuild entire organizations and business models to do so. In other words, survival in business over the long haul has everything to do with knowing when revolutionary changes are coming and being prepared to adapt early when those imminent shifts become permanent. A rare book of economics that offers actionable takeaways in easy to understand language, Tarzan Economics is sure to be a must read for anyone looking to failsafe their business.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Hardback (2) | 147.12 lei 3-5 săpt. | +21.16 lei 7-13 zile |
| Simon&Schuster – apr 2021 | 147.12 lei 3-5 săpt. | +21.16 lei 7-13 zile |
| Hachette Book Group – 17 mai 2021 | 156.56 lei 3-5 săpt. |
Preț: 156.56 lei
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Livrare economică 13-27 februarie
Specificații
ISBN-10: 031642739X
Pagini: 336
Dimensiuni: 145 x 244 x 33 mm
Greutate: 0.52 kg
Editura: Hachette Book Group
Recenzii
'I loved this book - it's highly entertaining and full of brilliant factoids and nuggets. But, more importantly, it's got an important, well-presented and well-argued central thesis about the need for industries - and government - to make the technology leap, not just in how they do things, but how they measure things, too. It makes provoking connections...why museums should learn from the Atlanta Falcons; and how spectacularly wrong it is to measure the health of the economy on GDP.'
'As the chief economist at Spotify, Will Page didn’t just react to disruption - he anticipated it and helped to fuel it. His experience in the music industry is full of takeaways for riding waves of change instead of being bowled over by them.'
'Economics - the "dismal science" - is brought to life in Tarzan Economics. Rapid changes in technology and in mindset can turn a problem into a massive opportunity'
'The turbulent recent history of the [music] industry also provides a catchy soundtrack for other examples, from kitchen and household brand Tupperware’s early success in viral marketing to the 13th-century Rhine League’s cautionary tale for collectives, interspersed with anecdotes and song references. If this entertaining book doesn’t yet have a Spotify playlist, it certainly should do.'
‘Not just an engaging account of the recent economics of the music industry, but a treasure trove of general lessons in business economics.’
'Entertaining and insightful...full of colourful examples'
'This book carries lessons on two essential concepts in today’s world: the attention economy and the difference between builders and farmers. The takeaways are as relevant to running a large corporation as they are to starting your own business. A compelling and generous read.'
'"Welcome to the jungle," Tarzan! Will Page nailed it again. At Kobalt, we loved every time Will drew conclusions about the music industry and pointed to where it needed to go. Facts instead of fear. Here in his new book, he summarises complex changes into understandable concepts. You spend 20 years in school. Reading Will's book is a faster way to understand more, especially about yourself!'
'Deftly extrapolating from the music industry’s disruptions, Page urges us to look sceptically beyond face value. He guides us on how to pivot our thinking by identifying factors that point in a contrary direction - sometimes subtle, sometimes hiding in plain sight.'
'Excellent... Whether you are involved in a disrupted business or just interested in digital economics, Tarzan Economics is a terrific read, very nicely written, and with the economic analysis sweetened with plenty of examples.'
Descriere
A stunning new insight into how the most crucial lesson you can learn in today’s challenging business environment is how to change the fundamentals of what you do, rather than carry on fighting a battle that is already lost.
The near destruction of the music industry at the hands of online piracy and its subsequent recovery on the backs of digital streaming platforms is more than just the biggest story of disruption and reinvention of the digital age. It is also a trove of insights on how to confront the metamorphosis we are all facing in dealing with the Covid-19 era, as accelerating tech and economic changes reshape our work, our play and our very minds.
Will Page, Spotify’s first chief economist, extrapolates music’s journey into eight guiding principles for pivoting through the ubiquitous disruption in nearly all industries. Expect the unexpected with transferable lessons coming from Starbucks, Tupperware and even Groucho Marx. The notion of 'Tarzan Economics' ties these principles together: a framework for recognising and acting on disruption, by letting go of the old vine and grabbing onto the new. Page joyfully brings these insights to life and provides a guide for knowing not just how to grab the new vine, but when. He assesses the new dynamics of the 'long tail', identifies friends and foes in the battle for scarce attention and provides a practical tool for discovering the right role for each of us to succeed in this new modern world.
As we emerge from the unprecedented disruption of a global pandemic, Tarzan Economics shows all of us - individuals, organisations and institutions - that if the vine we are holding onto is withering, we can have confidence to reach out for a new one in 2021 and beyond.