As crazy as it may sound, I name this book "Taste Wine on the Web". I know you would ask "How could it happen?". Yes, at first, this idea may reads so impossible.  However, many people and I myself believe in Adidas's famous slogan "Impossible is Nothing" (Certainly Adidas was just one of us).  With this research, I am one of the many people who attempt to improve wine e‐commerce so that someday we will be able not only to buy but also to taste wine on the web!