Customer-Centric Project Management: Routledge Frontiers in Project Management
Autor Elizabeth Harrin, Phil Peplowen Limba Engleză Paperback – 3 oct 2012
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Specificații
ISBN-13: 9781409443124
ISBN-10: 1409443124
Pagini: 132
Ilustrații: Illustrations
Dimensiuni: 156 x 234 x 7 mm
Greutate: 0.25 kg
Ediția:New ed
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Frontiers in Project Management
Locul publicării:Oxford, United Kingdom
ISBN-10: 1409443124
Pagini: 132
Ilustrații: Illustrations
Dimensiuni: 156 x 234 x 7 mm
Greutate: 0.25 kg
Ediția:New ed
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Frontiers in Project Management
Locul publicării:Oxford, United Kingdom
Public țintă
Professional Practice & DevelopmentCuprins
Contents: Introduction; Introducing a customer-centric process; Why customers count; Why collaborative project management is not enough Measuring project performance; Customer centricity in practice; a case study; Customer centricity in a project environment; Refining your customer-centric approach; Implementing Exceed; Moving forward with customer-centric project management; Carry on the discussion; Appendices; References; Licensing; Index.
Notă biografică
Elizabeth Harrin has huge experience managing IT and business change projects. As Head of Applications and Programme Delivery for Spire Healthcare, she manages a multi-disciplinary team and a varied portfolio of projects.
Recenzii
’Customer centricity should be in the DNA of every worthwhile organisation. Sadly this is not the case. This book and the themes which are developed will require executives and I.T. professionals to confront the truth about their fundamental relationship with the customer. If, through the application of the tools and approach represents a catalyst for changing mindsets, then this book will achieve a great deal. The book will require the reader to reflect upon all aspects of the customer proposition which for me is a key test for the true impact.’ David Ankerson, Managing Director, Incite Management Consulting
Descriere
This short guide explains what customer-centricity means in terms of how you work and its importance for project performance; using tools and processes to guide customer-centric thinking will help you see the results of engagement and demonstrate how things can improve, even on difficult projects. The text provides a straightforward implementation guide to moving your own business to a customer-centric way of working, using a model called Exceed, and provides some guidance for ensuring that customer-centricity is sustainable and supported in the organization. Customer-Centric Project Management is both a practical guide and a rigorous, well-researched text that draws on established models and uses the example of project implementation in a healthcare environment to demonstrate the impact of this significant way of thinking about value. Adopting a customer-centric mindset and using the Exceed process to measure and monitor customer satisfaction will help you move towards working with happier, more engaged stakeholders.