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Television and the Political Image: A Study of the Impact of Television on the 1959 General Election: Routledge Library Editions: Broadcasting

Autor Joseph Trenaman, Denis McQuail
en Limba Engleză Hardback – 22 dec 2023
Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the Press, and through the work of the local Parties. Various effects of the political barrage are measured and attributed to their sources; such effects include changes in voting intention during the course of the election campaign, changes in attitudes to Parties and their leaders, and changes in what the voter knows of the parties’ policies.
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Specificații

ISBN-13: 9781032602752
ISBN-10: 1032602759
Pagini: 298
Dimensiuni: 156 x 234 mm
Greutate: 0.71 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Broadcasting

Locul publicării:Oxford, United Kingdom

Public țintă

Adult education, General, Postgraduate, Undergraduate Advanced, and Undergraduate Core

Cuprins

1. Election Television – an Unknown Factor  2. Method  3. Political Images  4. The Nature of the Campaign  5. How the Campaign Reached the Electors  6. Television Electioneering – the Viewers’ Response  7. Changes of Allegiance during the 1959 Campaign  8. Changes in Political Attitudes  9. The Electors’ Knowledge of Party Policies and National Issues  10. The Effects of Television and Other Media  11. The Characteristics of the ‘Changers’  12. Some Implications  13. Summary of the Findings

Notă biografică

Joseph Trenaman and Denis McQuail

Descriere

Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Image (1961) provides answers to both these questions.