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Winning the Global TV News Game de Johnston Carla Brooks

Winning the Global TV News Game: Routledge Library Editions: Broadcasting

Autor Johnston Carla Brooks
en Limba Engleză Hardback – 22 dec 2023
Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.
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Specificații

ISBN-13: 9781032607757
ISBN-10: 1032607750
Pagini: 344
Dimensiuni: 156 x 234 mm
Greutate: 0.79 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Broadcasting

Locul publicării:Oxford, United Kingdom

Public țintă

Adult education, General, Postgraduate, Undergraduate Advanced, and Undergraduate Core

Cuprins

Part 1. The Game and Its Players  1. How the Game is Played  2. The Global Television News Agencies  3. Global TV News Broadcasters  4. The Consumers of Global TV News  Part 2. The Game Board  5. Introduction  6. The Americas  7. Europe, the Middle East and Africa  8. Asia and the Pacific  Part 3. Playing to Win  9. News Programs: Where Industry and Consumers Meet  10. Winning: Getting Your Money’s Worth

Descriere

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.