This very practical tool kit is a must for all small business owners and sales professionals. Written as a story, it follows new sales recruit Todd on his journey to understand this simple sales methodology and language. Along the way he discovers the 7 Universal Laws, which underpin all sales success. This practical book shows you how to: 1. Increase your sales results by 30% in just 90 days 2. Achieve improved sales and profits in less time and with less stress 3. Apply a proven sales effectiveness system guaranteed to improve your results 4. Apply the laws that ensure your sales revenue targets happen. In this book you will see first hand: 1. A sales oriented model for managing the sales activities more effectively 2. Learn the 7 Universal Laws governing effectiveness in a sales environment 3. Learn how to measure how much potential business is in the pipeline 4. Explore a checklist for the 'Health of your Sales Force'. Follow the lessons in this book and you will achieve these outcomes: 1. Improved sales results through effective ownership of sales actions 2. An easy read to get all new staff, sales managers and sales representatives familiar with the language which underpins an effective sales culture 3. Your team will be using a uniform set of sales tools, processes and systems 4. A common sales effectiveness language which becomes the norm 5. Improved time management 6. Increased revenue.