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The Blackwell Encyclopedia of Management – Marketing V 9 2e de D Littler

The Blackwell Encyclopedia of Management – Marketing V 9 2e: Blackwell Encyclopaedia of Management

Autor D Littler
en Limba Engleză Hardback – 21 iun 2006
The first edition of the Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.
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Specificații

ISBN-13: 9781405102544
ISBN-10: 1405102543
Pagini: 416
Dimensiuni: 164 x 259 x 28 mm
Greutate: 0.88 kg
Ediția:2nd Edition
Editura: Wiley
Seria Blackwell Encyclopaedia of Management

Locul publicării:Chichester, United Kingdom

Notă biografică

Descriere

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.