The Activist Leader

Lucy Parker is well-known as a top corporate advisor, working with senior leaders at many of the world's top companies - including Apple, bp, Novo Nordisk, PWC, Rolls-Royce and Tesco. Lucy is a former BBC documentary maker. In government, she led the Prime Minister's Taskforce on Talent and Enterprise. She is Chair of the Winston Churchill Trust Memorial Trust's Advisory Council, and she was a Trustee of the Eden Project.
Jon Miller left an award-winning career in advertising to help businesses play a more positive role in society. He's worked with top companies - including Apple, Coca-Cola, HSBC, Nike and Unilever - and on many of the toughest challenges - such as palm oil, plastics, data privacy, and climate. He is the founder of Open For Business, a coalition of 40 companies campaigning for LGBT+ rights in countries where hostile to LGBT+ people.

If you want to be a successful leader in today’s business world, you need to think like an activist.

If you want to be a successful leader in today’s business world, you need to think like an activist.

This urgent and essential book shows how to do just that. The Activist Leader argues that the world needs a new kind of business leader, one that thinks differently about their role in today’s challenges. From climate change to inequality, the major crises facing society have become critical issues for business, and the world expects companies to step up.

This is a pragmatic book. Jon Miller and Lucy Parker show what it takes to do business in these challenging times, taking a close look at companies such as Apple, Mastercard, Nestle, Maersk, JP Morgan Chase and Walmart.

Most people feel powerless when they look at the problems facing the world – but if you’re a leader in a big business, you’re not powerless. Whether you’re a top executive or earlier in your working life, this book shows that thinking like an activist can have a transformative impact – for yourself, for your businesses, and for broader society.