Cantitate/Preț
Produs

The American Marshall Plan Film Campaign and the Europeans: A Captivated Audience?

Autor Professor Maria Fritsche
en Limba Engleză Paperback – 18 sep 2019
The US government launched the European Recovery Programme, otherwise known as the 'Marshall Plan', in order to save war-torn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now. The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film - the 170 that remain from the 200 estimated to have been made - and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort. Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences. It is a vital study for any scholar or student keen to know more about postwar recovery in Europe, the legacy of the Second World War or America's relationship with Europe in the 20th century.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 23345 lei  6-8 săpt.
  Bloomsbury Publishing – 18 sep 2019 23345 lei  6-8 săpt.
Hardback (1) 71691 lei  6-8 săpt.
  Bloomsbury Publishing – 7 feb 2018 71691 lei  6-8 săpt.

Preț: 23345 lei

Preț vechi: 29866 lei
-22% Nou

Puncte Express: 350

Preț estimativ în valută:
4469 4645$ 3705£

Carte tipărită la comandă

Livrare economică 05-19 februarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781350126374
ISBN-10: 1350126373
Pagini: 360
Ilustrații: 37 b/w sets of illustrations
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.49 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom

Caracteristici

Analyses all 170 of the Marshall Plan films left in existence and also considers the political context of their production

Notă biografică

Maria Fritsche is Professor in the Department of Historical Studies at the Norwegian University of Science and Technology, Norway. She is the author of Homemade Men in Postwar Austrian Cinema: Nationhood, Genre and Masculinity (2013).

Cuprins

List of TablesList of ImagesIntroduction1. Visualizing the Marshall Plan2. By Europeans - For Europeans: Local Film Production3. The Cold War as Text and Context4. US Policy into Film: Productivity5. US Policy into Film: European Integration6. Filmmakers and Information Officers as Cultural Transmitters7. Marshall Plan Films and their Audiences8. Distribution and Exhibition9. ConclusionFilmographyBibliography and SourcesIndex

Recenzii

The American Marshall Film Campaign and the Europeans is a solid study that teaches us a lot about MP films and their role in shaping transatlantic affairs during the early Cold War. Readers interested in cinema, cultural policy, and international relations will greatly benefit from this volume.
Whereas other scholars have explored Marshall Plan films in different thematic and national contexts, Fritsche. [Is] the first to rise to the occasion of the film campaign's resolutely transnational framework.
Fritsche's study provides critical insight into the workings of a transatlantic and trans-European project. She also ably demonstrates how changing Cold War circumstances, such as the Korean War, altered the direction of film propaganda. While the ultimate efficacy of the propaganda campaign is difficult to judge, Fritsche's reconstruction of the politics, cinematic subject matter, and dissemination methods for the propaganda provides an important window into postwar international politics. Summing Up: Recommended. Upper-division undergraduates and above.
Based on the analysis of almost 170 films, multilingual bibliography and documents from the US National Archives and European film archives, Fritsche's research uncovers some interesting findings ... [Her] methodological combination of textual records with sharp visual analysis, articulating production, discourse, circulation and reception, is an example to be followed
Fritsche's final point that the ECA documentaries were part of a wider process of cultural transfer is surely correct ... this volume, although recounting events of the past, remains very relevant today.
Fritsche's book is a much-needed resource for teaching both advanced undergraduate and graduate-level media and history courses. It is a must-read book in methodology courses for discussing how film historiography is put into action to explore government-sponsored media infrastructures. Moreover, this book is a fantastic resource for learning how to conduct interdisciplinary research that brings together and builds upon the knowledge produced from the individual fields and disciplines.
This is as complete a history of Marshall Plan films as we are ever likely to get, or need. So, hats off to Maria Fritsche for this outstanding effort.