A National Security Consciousness is firmly implanted in the psyche of the United States of America. Consequently, a National Security Culture and State has emerged as the defining characteristic of America in the early part of the 21st Century. This development was nearly a century in the making proceeding in fits and starts from the second decade of the 20th Century until the insurgent attacks of September 11, 2001 on New York City and Arlington, Virginia. Following that event, Whole of Government, Whole of Society strategies, tactics and operations were initiated to mobilize all of America's Instruments of National Power to secure its Homeland. The American public has sanctioned this vision and mission. Behind the veil of the National Security Consciousness, Culture and State is the engine that powers the United States: American Capitalism with all its creative beauty and terrible destruction, and cyclic crises that capitalism demands. The transition to the national security reality was openly discussed by Four Controlling Domains via Big Media. The American people have legitimized this reality through the electoral process. Other Media must offer a credible alternative.