Cantitate/Preț
Produs
Total produse
Vezi coșul
The American Television Industry de Michael Curtin

The American Television Industry: International Screen Industries

Autor Michael Curtin, Jane Shattuc
en Limba Engleză Paperback – 11 noi 2009
The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States.  The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.
Citește tot Restrânge

Din seria International Screen Industries

  • 14% Latin American Film Industries
    Preț: 17882 lei
  • 28% Hollywood in the New Millennium
    Preț: 18043 lei
  • 8% The American Comic Book Industry and Hollywood
    Preț: 16151 lei
  • 30% Screen Industries in East-Central Europe
    Preț: 57362 lei
  • 30% Supply Chain Cinema: Producing Global Film Workers
    Preț: 50915 lei
  • 13% The New Screen Ecology in India: Digital Transformation of Media
    Preț: 16787 lei
  • European Film Industries
    Preț: 23025 lei
  • European Television Industries
    Preț: 22239 lei
  • Global Television Marketplace
    Preț: 23070 lei
  • Video and DVD Industries
    Preț: 23301 lei
  • East Asian Screen Industries
    Preț: 22470 lei
  • The Video Game Business
    Preț: 22521 lei
  • Latin American Television Industries
    Preț: 19735 lei
  • 12% The Chinese Television Industry
    Preț: 21736 lei
  • Localising Hollywood
    Preț: 19648 lei
  • 20% Nollywood Central: The Nigerian Videofilm Industry
    Preț: 19734 lei
  • Arab Television Industries
    Preț: 18914 lei

Preț: 22331 lei

Nou

Puncte Express: 335
Preț estimativ în valută:
4275€ • 4444$ • 3544£

Carte disponibilă

Livrare economică 15-29 ianuarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781844573370
ISBN-10: 1844573370
Pagini: 202
Ilustrații: 19 b/w photos, 1 b/w illustrations
Dimensiuni: 155 x 235 x 13 mm
Greutate: 0.32 kg
Ediția:2009
Editura: British Film Institute
Colecția British Film Institute
Seria International Screen Industries

Locul publicării:London, United Kingdom

Cuprins

Introduction.- 1 Key Players.- 2 Audiences and Advertising.- 3 Television Programming.- 4 Making TV on the Broadcast Networks.- 5 Branded Cable Networks.- 6 The New Economies of TV Information.- Conclusion.- Bibliography.- Index.

Notă biografică




MICHAEL CURTIN is the Mellichamp Professor of Global Media in the Department of Film and Media Studies at University of California, Santa Barbara. He is the author ofRedeeming the Wasteland: Television Documentary and Cold War Politics(Rutgers, 1996) andPlaying to the World's Largest Audience: The Globalization of Chinese Film and TV(2008), and the co-editor, with Lynn Spigel, of 'The Revolution Wasn't Televised: Sixties Television and Social Conflict' (1997) and, with Richard Ohmann, Gage Averill, David Shumway and Elizabeth Traube, of 'Making and Selling Culture' (1996).

JANE SHATTUC is Professor of Visual and Media Arts at Emerson College, Boston, USA. She has written primarily about American and European television industries and how their aesthetic and industrial forms relate to class and gender. Her books include:Television, Tabloids, Tears: Fassbinder and Popular Culture(1995) andThe Talking Cure: TV Talk Shows and Women(1997). She co-editedHop on Pop: the Politics and Pleasures of Popular Culture(2002) with Henry Jenkins and Tara McPherson.
 
Series Editors: Michael Curtin, University of California, Santa Barbara and Paul McDonald, University of Portsmouth 
  

 

Textul de pe ultima copertă


In an age of proliferating choices, television nevertheless remains the most popular medium in the United States. Americans spend more time with TV than ever before, and many 'new media' forms, such as blu-ray movies, Hulu videos, and Internet widgets, are produced and delivered by the world's most lucrative and powerful television industry. Yet that industry has undergone profound changes since the 1980s, moving from a three-network oligopoly to a sprawling range of channels and services dominated by a handful of major conglomerates. Viewers can now access hundreds of channels at all hours of the day and can search and select from hundreds of thousands of individual programmes on video and Internet services. This diversity has fragmented the size of television audiences and transformed relationships between viewers and television companies. Unlike the first fifty years of television, today's industry leaders can no longer rely on mass audiences and steady revenue flows from big-budget advertisers, and this in turn affects their programming and production strategies.

The American Television Industryoffers a concise and accessible introduction to TV production, programming, advertising and distribution. Michael Curtin and Jane Shattuc outline how programmes are made and marketed, and provide an insightful overview of key players, practices and future trends. Although star-driven dramas and comedies continue to attract a great deal of critical praise and audience attention, television is increasingly characterised by niche programming services, that, with modest production budgets, compete for audience attention. In this environment, reality TV genres have emerged as attractive programming alternatives for cable services such as the History Channel and the Food Network. Moreover, programming is increasingly delivered on an a la carte, on-demand basis to a diverse array of viewing devices, such as iPods and cell phones. 

The book analyses the corporate strategies, technological innovations and cultural transformations that have driven changes in industry strategy, discourse and practice. Making reference to numerous case examples, the authors identify definitive trends and describe key players in industry and government. These are indeed vibrant but unstable times for the American television industry and this volume explains the major forces that will shape the future of the medium in North America and around the world. 

  

 

Caracteristici

Up to date incorporating recent developments and current issues 
Authors are two very high profile US television scholars
Includes studentfriendly case studies and illustrations