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The Architect’s Guide to Effective Self-Presentation de Andreas Luescher

The Architect’s Guide to Effective Self-Presentation

Autor Andreas Luescher
en Limba Engleză Paperback – 14 oct 2013
In today’s increasingly competitive marketplace, the creation of a successful resume is a vital skill needed by architectural students and professionals alike. This book demystifies the architecture resume, its working strategy and its purposes.
The book guides readers through the process of thinking through, prioritizing, characterizing and expressing career profiles in written and visual form. Readers will learn about presentation and the evolving vehicles for showcasing that presentation. In addition, the timely and important issue of how to transform one type of presentation from a hard copy, to an on-screen review, to an interactive web-page is covered in detail.
The book re-evaluates traditional concepts of resume making, seeking to define the resume as a detailed process of marketing oneself. By doing so, the text provides a new and revised set of tools for thinking about the creation of an architecture resume. In tandem with the author’s other book The Architect’s Portfolio or on its own, this book is essential reading for anyone looking to further their architectural career.
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Specificații

ISBN-13: 9780415783453
ISBN-10: 0415783453
Pagini: 156
Ilustrații: 1 table, 71 color halftones and 56 color line drawings
Dimensiuni: 189 x 246 x 10 mm
Greutate: 0.45 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Professional

Cuprins

Introduction  Part 1: Planning an Effective Self-Presentation  1.1 Design Helps us Fashion a Narrative  1.2 Story Helps us Build a Theme  1.3 Symphony Helps us to See Relationships  1.4 Empathy Helps us to be Human  1.5 Play Helps us to Exhibit Improvisation  1.6 Meaning Helps you Go Beyond  1.7 Case Studies  Part 2: Creating a Career Plan  2.1 Planning a Career Means Knowing Yourself and Being Understood  2.2 Launch your Career  2.3 Career Planning: The DIY (Do it Yourself) Way  2.4 Case Studies  Part 3: The ABC’s of CV_Resume  3.1 Different Resume Formats  3.2 Your CV is your First Impression  3.3 Standard CV Etiquette: The Ground Rules According to a Career Professional  3.4 Not Too Much and Not Too Little  3.5 Six Key Characteristics of an Effective CV/Resume  3.6 Your Letter of Recommendation  3.7 Finding a Job Through Your Network  3.8 How to Build a Network  3.9 Initial Interactions with Prospective Employers  3.10 What You Should Do After the Interview  3.11 Preparing for a Negative Post-Interview Outcome  3.12 Case Studies  Part 4: Mapping a Marketing Strategy  4.1 Self-Marketing means Commitment to your Craft  4.2 The Keys to Branding: Self-Actualization, Effective Development, and Recognizability  4.3 Branding: A How and What to Do  4.4 Relationships, Relationships, Relationships  4.5 How Social Media can Help your Cause… and How it can Hurt  4.6 Two Additional Tools for Successful Self-Marketing Campaigns:The Press Kit and the Elevator Speech  4.7 Case Studies  Part 5: Maintaining an Edge  5.1 Don’t Stand Still… Be Active  5.2 Staying Focused even through a Recession  5.3 Never Confuse Means with Ends  5.4 Always have "Young" Ideas  5.5 Maintain Self-discipline  5.6 Case Studies

Descriere

Guides readers through the process of thinking through, prioritizing, characterizing and expressing career profiles in written and visual form.