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The Art Of Choosing de Sheena Iyengar

The Art Of Choosing

Autor Sheena Iyengar
en Limba Engleză Paperback – 6 apr 2011

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound.

In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead. 'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT

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Specificații

ISBN-13: 9780349121420
ISBN-10: 0349121427
Pagini: 352
Ilustrații: Illustrations, ports.
Dimensiuni: 129 x 197 x 23 mm
Greutate: 0.25 kg
Editura: Little Brown Book Group

Notă biografică

Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse asFortuneandTimemagazines, theNYTand theWSJ, and in books such asBlinkandThe Paradox of Choice.

Recenzii

"No one asks better questions, or comes up with more intriguing answers."—Malcolm Gladwell
"Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to."—Atul Gawande, author of Better and Complications