ut however easy it may be found to make money, I have no doubt many of my readers will agree it is the most difficult thing in the world to keep it. ... True economy consists in always making the income exceed the out-go." P. T. Barnum provides 20 rules for the development of character and for personal success. The advice from P. T. Barnum is simple and ageless. You will find it amazing how more than a century later this book can be both relevant and well written.The book is filled with common sense and wisdom the modern world seems to have forgotten. DON'T MISTAKE YOUR VOCATION, SELECT THE RIGHT LOCATION, AVOID DEBT, PERSEVERE, WHATEVER YOU DO, DO IT WITH ALL YOUR MIGHT, USE THE BEST TOOLS, DON'T GET ABOVE YOUR BUSINESS, LEARN SOMETHING USEFUL, LET HOPE PREDOMINATE, BUT BE NOT TOO VISIONARY, DO NOT SCATTER YOUR POWERS, BE SYSTEMATIC, READ THE NEWSPAPERS, BEWARE OF "OUTSIDE OPERATIONS," DON'T INDORSE WITHOUT SECURITY, ADVERTISE YOUR BUSINESS,