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The Art of Social Media: Power Tips for Power Users de Guy Kawasaki

The Art of Social Media: Power Tips for Power Users: Bestsellers cărți Social Media

Autor Guy Kawasaki, Peg Fitzpatrick
en Limba Engleză Paperback – 3 dec 2014
Promovarea unei afaceri, unui produs sau a propriei persoane este determinată de succesul sau eșecul campaniei derulate prin social media. Există nenumărate sfaturi, teorii, autori și consultanți nerăbdători să îți prezinte cele mai bune soluții. 
Dar nimeni nu îi seamănă lui Guy Kawasaki, unul dintre pionierii business blogging-ului. Acum Guy face echipă cu Peg Fitzpatrick pentru a oferi cititorilor The Art of Social Media - ghidul esențial de care ai nevoie pentru o campanie reușită de social și include o selecție de sfaturi echilibrate care pot salva timp, efort și bani. 
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Specificații

ISBN-13: 9780241199473
ISBN-10: 0241199476
Pagini: 208
Dimensiuni: 129 x 198 x 13 mm
Greutate: 0.15 kg
Editura: Penguin Books
Colecția Penguin
Seriile Bestsellers cărți Social Media, The Art of Social Media

Locul publicării:London, United Kingdom

Notă biografică

Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.

Recenzii

Absolutely a must read for any marketer
Absolutely a must read for any marketer

Descriere scurtă

From Guy Kawasaki, the bestselling author ofThe Art of the StartandEnchantment,The Art of Social Mediais a no-nonsense guide to becoming a social media superstar.
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.
With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.
For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game,The Art of Social Mediais full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff."
Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, includingArt of the Start, EnchantmentandRules for Revolutionaries.

Descriere

#1 Bestseller

From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.
With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.
For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff."
Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.