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The Art of Type and Typography: Explorations in Use and Practice de Mary Jo Krysinski

The Art of Type and Typography: Explorations in Use and Practice

Autor Mary Jo Krysinski
en Limba Engleză Paperback – 24 oct 2017
The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard—InDesign—for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including:
  • The history of type;
  • Terminology;
  • Classification;
  • Measurement;
  • Spacing;
  • Alignment;
  • Legibility;
  • Hierarchy;
  • Layout and Grids;
  • Page Elements;
  • InDesign tools and style sheets.
Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.
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Specificații

ISBN-13: 9781138236882
ISBN-10: 1138236888
Pagini: 240
Ilustrații: 150 Line drawings, black and white; 50 Halftones, color; 50 Illustrations, black and white
Dimensiuni: 178 x 254 x 17 mm
Greutate: 0.52 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Undergraduate

Cuprins

1. Introduction
2. History of Type and Lettering
3. Using InDesign
4. Letter Anatomy
5. Type Measurement
6. Spacing
7. Display Type
8. Text Alignment
9. Text Separators
10. Legibility and Readability
11. Other Typographic Characters
12. Typographic Hierarchy
13. Layout and Structure
14. Page Elements
15. Type Specifications
16. InDesign Style Sheets
17. Type for Web Use
18. Appendix - Glossary

Notă biografică

Mary Jo Krysinski has taught typography and graphic design courses at the School of the Art Institute of Chicago and at St. Xavier University for over seventeen years, and has been a practicing graphic designer for over 30 years.

Recenzii

"This book combines history, mechanics, and digital practice of type into one. The book supports its theoretical discussion of type with tutorials of digital tools and creative assignments—promising to serve as a single source with which educators can teach typography today."
—Dr. Gökhan Ersan, Assistant Professor, SUNY Binghamton

"This book combines history, mechanics, and digital practice of type into one. The book supports its theoretical discussion of type with tutorials of digital tools and creative assignments—promising to serve as a single source with which educators can teach typography today."
-- Dr. Gökhan Ersan, Assistant Professor, SUNY Binghamton
"Overall then this is an excellent book for the beginner who wishes to explore designing their own book."
-- The Imagemaker Bookshelf, Issue 95

Descriere

The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard—InDesign—for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including:
  • The history of type;
  • Terminology;
  • Classification;
  • Measurement;
  • Spacing;
  • Alignment;
  • Legibility;
  • Hierarchy;
  • Layout and Grids;
  • Page Elements;
  • InDesign tools and style sheets.
Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.