The Audience Commodity in a Digital Age: Digital Formations (Hardcover), cartea 94
Editat de Lee McGuigan, Vincent Manzerolleen Limba Engleză Hardback – 30 mar 2014
Toate formatele și edițiile | Preț | Express |
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Paperback (1) | 398.08 lei 6-8 săpt. | |
Peter Lang Gmbh, Internationaler Verlag Der W – 27 feb 2014 | 398.08 lei 6-8 săpt. | |
Hardback (1) | 1137.82 lei 6-8 săpt. | |
Peter Lang Gmbh, Internationaler Verlag Der W – 30 mar 2014 | 1137.82 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781433123603
ISBN-10: 1433123606
Pagini: 328
Ilustrații: illustrations
Dimensiuni: 151 x 228 x 27 mm
Greutate: 0.63 kg
Ediția:Revised
Editura: Peter Lang Gmbh, Internationaler Verlag Der W
Seria Digital Formations (Hardcover)
ISBN-10: 1433123606
Pagini: 328
Ilustrații: illustrations
Dimensiuni: 151 x 228 x 27 mm
Greutate: 0.63 kg
Ediția:Revised
Editura: Peter Lang Gmbh, Internationaler Verlag Der W
Seria Digital Formations (Hardcover)
Notă biografică
Lee McGuigan is a PhD student in the Annenberg School for Communication at the University of Pennsylvania. His research has been published in the Journal of Communication Inquiry and Television & New Media. Vincent Manzerolle (PhD, University of Western Ontario, Canada) is a lecturer in the Faculty of Information and Media Studies at the University of Western Ontario, Canada. He has published articles in Ephemera, Surveillance and Society, and Triple C: Communication, Capitalism, and Critique.
Cuprins
Contents: Lee McGuigan: After Broadcast, What? An Introduction to the Legacy of Dallas Smythe ¿ William H. Melody: Audiences, Commodities and Market Relations: An Introduction to the Audience Commodity Thesis ¿ Dallas W. Smythe: Communications: Blindspot of Western Marxism ¿ Graham Murdock: Introduction to The Blindspot Revisited ¿ Graham Murdock: Blindspots About Western Marxism: A Reply to Dallas Smythe ¿ Eileen R. Meehan: Introduction to «Ratings and the Institutional Approach» ¿ Eileen R. Meehan: Ratings and the Institutional Approach: A Third Answer to the Commodity Question ¿ Sut Jhally: Introduction to «Watching as Working» ¿ Sut Jhally/Bill Livant: Watching as Working: The Valorization of Audience Consciousness ¿ Philip M. Napoli: The Institutionally Effective Audience in Flux: Social Media and the Reassessment of the Audience Commodity ¿ Jason Pridmore/Daniel Trottier: Extending the Audience: Social Media Marketing, Technologies and the Construction of Markets ¿ Detlev Zwick/Alan Bradshaw: Capital¿s New Commons: Consumer Communities, Marketing and the Work of the Audience in Communicative Capitalism ¿ Micky Lee: From Googol to Guge: The Political Economy of a Search Engine ¿ Mark Andrejevic: «Free Lunch» in the Digital Era: Organization Is the New Content ¿ Vincent Manzerolle: Technologies of Immediacy / Economies of Attention: Notes on the Commercial Development of Mobile Media and Wireless Connectivity ¿ Graham Murdock: Commodities and Commons ¿ Edward Comor: Value, the Audience Commodity, and Digital Prosumption: A Plea for Precision ¿ Christian Fuchs: Dallas Smythe Reloaded: Critical Media and Communication Studies Today.