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The Audience in Everyday Life: Living in a Media World de S. Elizabeth Bird

The Audience in Everyday Life: Living in a Media World

Autor S. Elizabeth Bird
en Limba Engleză Hardback – 3 iul 2003
The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.
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Specificații

ISBN-13: 9780415942591
ISBN-10: 0415942594
Pagini: 222
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.57 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Notă biografică

S. Elizabeth Bird is Professor of Anthropology at the University of South Florida. She is author of For Enquiring Minds: A Cultural Study of Supermarket Tabloids and editor of Dressing in Feathers: The Construction of the Indian in American Popular Culture.

Cuprins

Acknowledgments1. Beyond the Audience: Living in a Media World2. Media Scandal Meets Everyday Life3. Piecing a Cyber-Quilt: Media Fans in an Electronic World4. Imagining Indians: Negotiating Identity in a Media World5. A Popular Aesthetic? Exploring Taste through Viewer Ethnography6. CJ's Revenge: A Case Study of News as Cultural Narrative7. Media Ethnography in an Interdisciplinary WorldNotesBibliographyIndex

Descriere

The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.