The Bare Bones Introduction to Integrated Marketing Communication

en Limba Engleză Paperback – 15 dec 2008

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

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	Preț	Express
Paperback (1)	454^.40 lei 6-8 săpt.
Rowman & Littlefield – 15 dec 2008	454^.40 lei 6-8 săpt.
Hardback (1)	793^.21 lei 6-8 săpt.
Rowman & Littlefield – 15 dec 2008	793^.21 lei 6-8 săpt.