Cantitate/Preț
Produs
Total produse
Vezi coșul
The Business of Healthcare Innovation de Lawton Robert Burns

The Business of Healthcare Innovation

Editat de Lawton Robert Burns
en Limba Engleză Paperback – 11 mar 2020
The tech sectors are the least understood portion of the healthcare system, but the ones that supply most of the innovation in healthcare services and generate most revenue. Fully updated for this third edition, The Business of Healthcare Innovation is a wide-ranging analysis of business models and trends in the tech sectors of the healthcare industry. It provides a thorough overview of and introduction to the innovative sectors that fuel improvements in healthcare: pharmaceuticals, biotechnology, life science startups, medical devices and information technology. For each sector, the book examines the trends in scientific innovation, the science behind that innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by activist payers and consumers. From a combination of academic and industry perspectives, the authors show why healthcare sectors are such an important source of growth in any nation's economy.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 32326 lei  3-5 săpt. +3837 lei  7-11 zile
  Cambridge University Press – 11 mar 2020 32326 lei  3-5 săpt. +3837 lei  7-11 zile
Hardback (2) 66106 lei  38-44 zile
  Cambridge University Press – 25 iul 2012 66106 lei  38-44 zile
  Cambridge University Press – 11 mar 2020 85924 lei  6-8 săpt.

Preț: 32326 lei

Nou

Puncte Express: 485
Preț estimativ în valută:
6186€ • 6508$ • 5122£

Carte disponibilă

Livrare economică 24 decembrie 24 - 07 ianuarie 25
Livrare express 10-14 decembrie pentru 4836 lei

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781108749060
ISBN-10: 1108749062
Pagini: 516
Ilustrații: 196 b/w illus.
Dimensiuni: 174 x 246 x 28 mm
Greutate: 0.86 kg
Ediția:3Revizuită
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom

Cuprins

1. Product suppliers in the health care value chain Lawton Robert Burns; 2. The pharmaceutical sector Richard T. Evans and Scott Hinds; 3. The biotechnology sector – therapeutics Cary G. Pfeffer; 4. New venture creation in biotechnology Jason Rhodes and Lawton Robert Burns; 5. The medical device sector Kurt H. Kruger and Max A. Kruger; 6. Financing medtech innovation Justin Klein; 7. The healthcare information technology sector Adam C. Powell and John Glaser.

Recenzii

'Understanding the dynamics of the medical device industry has been extremely important to me. Perhaps more than in any other sector, future medical devices, and the promises they hold for real solutions, represent the true intersection of high technology and health care. The information in this book provides a great understanding of this complex industry - the challenges of creating, improving, distributing and competing in this space. The materials included in this book provide an excellent foundation for anyone looking to solve healthcare problems with the incredible technology available today. I highly recommend it.' Kevin R. Sayer, President and CEO, Dexcom, Inc.
'Anyone interested in the healthcare field, absolutely needs to read this book. The perspective across all aspects of our industry gives the reader a unique understanding of how it all fits together. As I read the book I felt like I was reliving my over 40 years in the industry. A must read for all of us in a company, building a company, or investing who are committed to making a difference for patients.' Mark Levin, Co-Founder and Partner, Third Rock Ventures
'We are in the midst of a revolution that is transforming the pharma and biotech sectors, their strategies, business models, and revenue models. This revolution is breaking down the barriers between these two sectors, relabeling them both as 'life sciences', and calling for new models of discovery and commercialization. This new edition, written by industry experts, chronicles these changes to provide unique insights and learnings, and identifies the skill sets needed to help lead these sectors through revolutionary times.' John Maraganore, CEO, Alnylam Pharmaceuticals
'This is an important and opportune time to study and understand the medical technology sector of the healthcare market. This book does an excellent job of simplifying this complicated subject into its unique elements, analyzing each in a clear, direct style that illuminates the key issues facing this rapidly changing industry. The discussion of the sources of, impediments to and changing attitude toward device innovation and regulation are particularly welcome. I recommend this astute analysis to healthcare executives, policymakers, investors, innovators and anyone else who wants to understand the critical importance and future direction of the medical technology industry and its innovation for patients around the world.' Michael Mussallem, Chairman and CEO, Edwards Life Sciences

Descriere

Updated third edition of the authoritative textbook on business models and trends in the tech sectors of the healthcare industry.