The Business Plan: How to Win Your Investors' Confidence
Autor Gerald Schwetje, Sam Vaseghien Limba Engleză Hardback – 28 aug 2007
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Specificații
ISBN-13: 9783540254515
ISBN-10: 354025451X
Pagini: 196
Ilustrații: XII, 181 p. 39 illus.
Dimensiuni: 155 x 235 x 13 mm
Greutate: 0.41 kg
Ediția:2007
Editura: Springer Berlin, Heidelberg
Colecția Springer
Locul publicării:Berlin, Heidelberg, Germany
ISBN-10: 354025451X
Pagini: 196
Ilustrații: XII, 181 p. 39 illus.
Dimensiuni: 155 x 235 x 13 mm
Greutate: 0.41 kg
Ediția:2007
Editura: Springer Berlin, Heidelberg
Colecția Springer
Locul publicării:Berlin, Heidelberg, Germany
Public țintă
Professional/practitionerCuprins
Necessity of planning.- Business plan project.- Executive summary.- Business idea and strategic goals.- Management team and organization.- Products and services.- Market and competition.- Marketing and sales.- Research and development.- Production.- Procurement and logistics.- Finance.- The way to the investor.
Textul de pe ultima copertă
This book provides the essentials to write a successful businessplan. The represented methods and best practices have been approved over many years in practice with many management consulting engagements. The book is easily structured, it has a pragmatic emphasis and an autodidactic approach. The reader gets acquainted with the skills and competencies as well as tools, required for the planning and development of the businessplan project. This way of approach gives even those readers, with less background in business, a professional and excellent introduction to the field of business planning. Each section of the book closes with a set of crucial key questions, in the manner of a quick due diligence, these results essentially give a roadmap, independent of the industries applied. The book allows the reader to make up a clear and transparent portrait about his/her company respectively entrepreneurial intention. By this way, the reader is able to estimate himself/herself the real risks and chances.
Caracteristici
Provides the experience and best practices of a leading consulting firm Contains crucial questions that give a roadmap to the writing of a businessplan Includes supplementary material: sn.pub/extras