The Character of the Customer

Using the principles of his Method Acting technique, Stan sets out to help the company and its cast of characters to find their corporate self and connect it to the actions of the marketplace. Along the way, the managers he is training learn to cope with his digressions, stories and analogies all the while unwittingly learning to apply concepts such as observation, emotion memory and even a little magic to their daily work.

In the end, the lesson taught through this creative, humorous and engaging story is that there is a method which can be used as a guide to teach marketing and business professionals the intangible skill of connecting the corporate self with the "Character of the Customer."