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The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis

Autor David Miller, Jenny Kitzinger, Peter Beharrell
en Limba Engleză Paperback – 28 ian 1998
This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.
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Specificații

ISBN-13: 9780803977037
ISBN-10: 0803977034
Pagini: 256
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.37 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom

Recenzii

The book begins by documenting the politics of AIDS health education initiatives in Britain and goes on to examine the nature of the media coverage, identifying how it has changed over time and differed between newspapers, TV news, documentary and fiction. Challenging a simple `moral panic' model of the AIDS crisis, the authors provide detailed documentation and critical analysis of the complex interaction between policy makers, health education, the media and `the public'. `Beyond its obvious appeal to those interested in the history, sociology, and cultural study of AIDS in the United Kingdom, this collection also provides a valuable contribution to the broader areas of media history and the contemporary history of health and medicine, two areas that, as this book demonstrates, share a complex and largely un-researched history.' - Social History of Medicine

Cuprins

Introduction - Jenny Kitzinger and David Miller
The AIDS Public Education Campaign, 1986-90 - David Miller and Kevin Williams
News Variations - Peter Beharrell
AIDS and Television News - David Miller and Peter Beharrell
AIDS on Television - David Miller
Form, Fact and Fiction
Sourcing AIDS News - David Miller and Kevin Williams
Producing AIDS News - Kevin Williams and David Miller
Media Impact on Public Beliefs about AIDS - Jenny Kitzinger
Resisting the Media - Jenny Kitzinger
The Extent and Limits of Media Influence
AIDS, the Policy Process and Moral Panics - David Miller and Jenny Kitzinger
Conclusion - Jenny Kitzinger and David Miller

Notă biografică

Tom Mills is Lecturer in Sociology at Aston University. He is the author of The BBC: The Myth of a Public Service (Verso, 2016) and the co-editor of What is Islamophobia? (Pluto, 2017).

Descriere

This book examines mass media representations of AIDS from their inception through to their impact on public understandings. Rejecting approaches which focus only on ownership, discourse or audience reception, the authors examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.