The Cocktail Cool Bar: A Textbook for Bartenders targets the growing demand for knowledge pertaining to the bartending profession all over the world. With the explosive Asian Spirit Market changing social norms and cultural behavior Bar Owners, Food & Beverage Managers and the growing number of professional Chinese bartenders want to know how to compete. Published in Simplified Han Chinese and Traditional Chinese, Cocktail Cool's book and website offer a level playing field. Cocktails are just for starters - the Cocktail Cool Bar: A Textbook for Bartenders takes the mystery out of almost every kind of spirit. Front Bartenders need to be more than just drink-making machines; they need to know product histories, brands, and the individual tastes of all those little international representatives behind-the-bar. How can someone be expected to make a great drink if they don't know the individual tastes of the ingredients? Instead of just another list of recipes, this bilingual book teaches the reader to know what to mix and why. Whether you're a young Bar-Back apprenticing in the trade from the ground-up, or a seasoned Bartender/Owner looking to cut costs and map your profit margins, The Cocktail Cool Bar: A Textbook for Bartenders draws on years of experience and focuses it on how to get the most out of today's distributor networks, sales promotions and corporate marketing initiatives, by opening the door to the complex world of the spirits industry in 3 written languages. Written by experienced bartenders, Mike Armstrong and Ryan McClure, from the U.S. and Canada respectfully, the book encompasses Cocktail Culture, with a focus on business and trade secrets. The bilingual website, www.cocktailcool.com, and the book work together as a valuable resource for up-and-coming mixologists, bar managers, owners, as well as the layman looking to know more about their favorite cocktails. Full of useful tools and charts, beautiful artwork and perfect-bound in a 124 page 8.5" X 8.5" softcover, The Cocktail Cool Bar: A Textbook for Bartenders is the full color companion for any experienced bar professional. True added value for professionals in the industry is the comprehensive index of international companies and the brands they own. Mike Armstrong was Jim Beam's Brand Ambassador when he owned and operated fM, the bar that attained national fame in Taiwan as the Best American Bar and the place to go for good drinks. With over 25 years of professional experience in Hawaii, Australia, Taiwan and the East Coast United States, Mike regularly travels to China to consult his friends in the bar industry.