The Commodification of Childhood – The Children′s Clothing Industry and the Rise of the Child Consumer

en Limba Engleză Paperback – 19 apr 2004

Through a study of industry publications over much of the century, shows how the U.S. children's clothing industry produced increasingly refined categories of childhood

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Specificații

ISBN-13: 9780822332688
ISBN-10: 082233268X
Pagini: 224
Ilustrații: 9 illustrations
Dimensiuni: 140 x 215 x 20 mm
Greutate: 0.27 kg
Ediția:New.
Editura: MD – Duke University Press
Locul publicării:United States

Notă biografică

Daniel Thomas Cook

Textul de pe ultima copertă

"Daniel Thomas Cook's "The Commodification of Childhood" is a pioneering and major contribution to our understanding of consumer culture. On the basis of his detailed and fascinating examination of children's clothing marketing through the twentieth century, Cook constructs a larger template for understanding the complex and evolving relations between consumers and marketers. The theoretical discussions are a tour de force. A must-read for all scholars of consumer society."--Juliet B. Schor, author of "The Overspent American: Why We Want What We Don't Need"

Cuprins

Acknowledgments ix
1 Introduction
>2 A Brief History of Childhood and Motherhood into the Twentieth Century
>3 Merchandising, Motherhood, and Morality: Industry Origins and Child Welfare, 1917-1929 41
4 Pediocularity: From the Child’s Point of View 66
5 Reconfiguring Girlhood: Age Grading, Size Ranges, and Aspirational Merchandising in the 1930s
>6 Baby Booms and Market Booms: Teen and Subteen Girls in the Postwar Marketplace 122
7 Concluding Remarks 144
Appendix: Figures and Tables 153
Notes 157
Bibliography 181
Index 201

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