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The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook de J. Gray

The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook

Autor J. Gray
en Limba Engleză Paperback – 29 sep 2010
This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.
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Specificații

ISBN-13: 9781137507242
ISBN-10: 1137507241
Pagini: 218
Ilustrații: XI, 218 p.
Dimensiuni: 140 x 216 x 12 mm
Greutate: 0.27 kg
Ediția:2010
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

Acknowledgements Introduction Culture and English Language Teaching Describing and Analysing ELT Coursebooks Representational Repertoires 1: Streamline Connections and Building Strategies Representational Repertoires 2: The New Cambridge Course 2 and The New Edition Production and Regulation of Content Consumption of Content Future Directions Conclusion Notes Appendices Bibliography Index

Recenzii

"[T]he book makes illuminating reading for authors, potential authors, editors, and perhaps teachers on MA courses. The discussions of the place and potential impact of visuals within coursebook materials are of particular interest." - ELT Journal
"John Gray's The Construction of English is an original and engaging addition to the existing literature. Necessarily complex, his theoretically eclectic approach, which skillfully melds together perspectives from the areas of cultural studies, applied linguistics and globalization studies, remains accessible throughout to readers new to such fields. This work should rightly be seen as a significant contribution to a growing literature in critical linguistics...[it] will prove a profitable read for scholars from the diverse range of disciplines from which it draws upon, and is therefore highly recommended." - Discourse & Society
"This book will inform current and potential 'consumers' of UK-published English textbooks of the books' historical development, their content features and the potential risks of stereotyping. Finally, the teachers' comments on bestseller textbooks should be utilized by those in the publishing industry in the revision of author guidelines and the production of new textbooks." - Applied Linguistics

Notă biografică

John Gray is Senior Lecturer in TESOL Education at the Institute of Education, University of London, UK. He is interested in language and globalization, the cultural and political aspects of the global spread of English, ELT materials analysis and English language teacher education. His previous publications include The Construction of English , and Neoliberalism and Applied Linguistics (co-author).