Welcome to the harsh reality of customer behavior. We all live by the golden rule "The Customer is Always Right" but the truth is, they are not. In this book we breakdown the customer from the rudest to the kindest. We also talk about those ugly, defamitory reviews and the effect they have on business and how the bond between the customer and the staff is broken. Its time we show the customer that they are NOT always right. They are an A**hole!