There are no magic bullets in effectively running an organisation. There are approaches though, that if focused on consistently over time, do lead to a greater chance of success. This book is about those - the ones that a CEO has to be really good at to be 80% sure of success. Or, the ones that if you don't pay attention to them, are 80% sure to lead to failure. This is a practical guide for CEOs in two parts, things to know and things to do, on how to build superior organisational performance through individual actions and behaviours, starting with you. It is about creating the conditions for people in your organisation to do the right things and prosper, by developing and aligning individual, team and organisational clarity, strategy and action. It is about building individual self awareness, so as to lead through character, not position. Identifying and building on strengths. Developing personal plans and success cycles. Identifying where you, your team and your organisation add real value. Inspiring your team and building organisational passion, vision and trust to produce extraordinary results from ordinary people. Creating the environment where everyone can do their best. Developing a back from the future strategy and plans that help the organisation identify and focus on what is important. Learning how to share the power and responsibility of leadership and building leadership capacity in your organisation through effective talent management, bench strength, accountability and the ability to face up to challenges and make tough decisions.