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The Deals that Made the World de Jacques Peretti

The Deals that Made the World

Autor Jacques Peretti
en Limba Engleză Paperback – 4 apr 2018

What if the way we understand our world is wrong? What if it isn't politicians and events that shape our lives, but secret deals made by people you've never heard of?This book tells the story of the secret deals that are changing the world, and revolutionizing everything we do, including money, the food we eat, what we buy, and the drugs we take to stay well. These deals never make the news: they are made high up in boardrooms, on golf courses, and in luxury cars: each sealed by world-changing handshakes. This is the story of those handshakes.

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Specificații

ISBN-13: 9781473646421
ISBN-10: 1473646421
Pagini: 416
Dimensiuni: 128 x 198 x 34 mm
Greutate: 0.31 kg
Editura: HODDER AND STOUGHTON LTD

Textul de pe ultima copertă

An award-winning investigative journalist takes us inside the ten business deals that have transformed the modern world
We think of our world as controlled by forces we basically understand, such as the rule of law or the politicians we elect. But in The Deals That Made the World, Jacques Peretti makes a provocative and quite different argument: much of the world around us—from the food we eat to the products we buy to the medications we take—is shaped by private negotiations and business deals few of us know about.
The Deals That Made the World takes us inside the sphere of these powerful players, examining ten groundbreaking business deals that have transformed our modern economy. Peretti reveals how corporate executives engineered an entire diet industry built on failure; how PayPal conquered online payments (and the specific behavioral science that underpins its success); and how pharmaceutical executives concocted a plan to successfully market medications to healthy people.
The Deals That Made the World is filled with fascinating insights touching upon tech, finance, artificial intelligence, and the levers of power in a post-globalization world. Peretti offers a compelling way to understand the last hundred years—and a pointer to what the next hundred might hold.

Recenzii

“Solid. ... Will appeal to lay readers who are interested in... developments in the business world.” — Library Journal
“Excellent. ... Impressive.” — Financial Times
“Eye-opening. ... A fascinating read.” — Financial Advisor Magazine

Notă biografică

Jacques Peretti is an award-winning investigative reporter for the BBC and a journalist for The Guardian. His television series include The Men Who Made Us Fat, The Super-Rich and Us, and Britain's Trillion Pound Island. He studied economics at the London School of Economics and lives in London.