In 1997, World Championship Wrestling was on top. It was the number-one pro wrestling company in the world and the highest-rated show on cable television. But by 2001, however, everything had bottomed out. The company - having lost a whopping 95% of its audience - was sold for next to nothing to Vince McMahon and World Wrestling Entertainment (WWE). What went wrong? This expanded and updated version of the bestselling The Death of WCW takes readers through a detailed dissection of WCW's downfall, including even more commentary from the men who were there.