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The Definitive Business Plan de Richard Stutely

The Definitive Business Plan

Autor Richard Stutely
en Limba Engleză Paperback – 31 mar 2012

This comprehensive book will ensure your business plan is robust enough to start, run or revitalise any business enterprise.

Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information the decision-makers are really looking for.

Accessible to the newcomer and detailed enough for the experienced planner, the third edition of this international bestseller explains how to tailor a plan for specific readerships and meet specific objectives, helping you to focus your attention on strategic planning as well as on operational controls.

This new edition has been completely updated throughout.

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Specificații

ISBN-13: 9780273761143
ISBN-10: 0273761145
Pagini: 352
Ilustrații: illustrations
Dimensiuni: 165 x 236 x 23 mm
Greutate: 0.64 kg
Ediția:Revised, Update
Editura: Pearson Education

Cuprins

About the author

Acknowledgements

Foreword

Introduction to the First Edition

Introduction to the Revised Second Edition

Introduction to the Third Edition

Symbols used

1 What's it all about?

Have you heard the one about ...

Who should read this book

A quick fix or a longer-term tool?

What is a plan anyway?

Why bother?

Key objectives for your plan

Your target audience

Ten steps to a successful business plan

Don't trust consultants

Who writes the business plan?

How to use this book

2 A winning presentation

A concise communication

Computer software

Make it feel good

First thoughts on layout

Creating an outline document

3 Getting down to it

Why?

When you don't want to be a big fish

What to do if you have several businesses

Your list of contents

The executive summary

The conclusion

Responsibilities - and the timetable

Be a SWOT

Where now?

4 Know yourself

Taking stock

Start with the basics

The central objective

Are you visionary?

How did you arrive here?

Some numbers to please the bankers

Building up value

The all-important management team

Business organisation

Business infrastructure

Products and services

Core competencies

The next step

5 Know the world

For or against you?

The next steps

Collecting information

Understanding the world at large

Business partners

The market - what you are fighting for

The industry - what you are up against

Competitive advantages

Now write about it

Moving on

6 The core of your plan

A strategy and an operating plan

Portfolio strategy - what businesses should you have?

Business strategies to satisfy your desires

Strategies for department managers

Resource requirements

Strategic objectives

Documenting the strategy

Creating an operating plan

Documenting the operating plan

Onwards

7 About these numbers

'The time has come', the walrus said, 'to speak of other things'

Varying views of t

Notă biografică

Richard Stutely has handled business plans on every scale -- as a manager with HM Treasury (the UK finance ministry); a stockbroker and member of the London Stock Exchange; and subsequently as general manager of an international bank, where he saw business planning from a financial and funding perspective. Richard runs training courses, workshops, seminars and lectures for MBA students and corporate audiences. His books include The Definitive Guide to Business Finance, Brilliant Business The Economist Guide to Economic Indicators and The Economist Numbers Guide.

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"Truly a practical guide to better business planning. The book is friendly and easy to read. An indispensable corporate tool."
Peter N. Tan, President, Hambrecht & Quist Asia Pacific

"If this book had been available 30 years ago, life would have been a lot easier."
Mike Brooke, Entrepreneur and Private Venture Capitalist

YOUR DEFINITIVE GUIDE TO CREATING A KILLER BUSINESS PLAN

If you want people to part with their money, you need a business plan that has the substance to stand up to close examination. Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that the decision-makers are really looking for.

Now in its third edition, this highly regarded and comprehensive book has been revised and updated throughout to reflect the latest changes in technology, legislation and management thinking. It is the perfect companion for both newcomers and experienced planners.

Make sure your plan is robust enough to start, run or revitalise any business enterprise. Ensure you know how to:

  • Assess the current status of your business
  • Develop strategic and operational plans
  • Define vision, mission, values, core objectives and operating objectives
  • Create financial forecasts, cash flow projections and operating budgets