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The Design Imperative: The Art and Science of Design Management de Steven Chen

The Design Imperative: The Art and Science of Design Management

Autor Steven Chen
en Limba Engleză Hardback – 7 iun 2018
This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.
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Specificații

ISBN-13: 9783319785677
ISBN-10: 3319785672
Pagini: 233
Ilustrații: IX, 233 p. 6 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.44 kg
Ediția:1st ed. 2019
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland

Cuprins

1 Introduction: The Design Imperative.- 2 Harvesting a Culture of Design: A Review of Organizational Design Research.- 3 Product Design Research: A Review.- 4 The Design Studio Approach.- 5 To Develop a Design Language (or Not).- 6 Design Teams Versus the Lone Designer.- 7 The Open Office: Google and the Modern Penitentiary.- 8 Design Thinking Approaches.- 9 The Product Life Cycle and Product Design.- 10 Designing Extraordinary Service Experiences.- 11 Design and Global Culture.- 12 Product Design Analytics.- 14 Conclusion: The Keys to Successful Design.

Notă biografică

Steven Chen is Associate Professor of Marketing at Mihaylo College of Business and Economics, California State University, Fullerton, USA. His principal research is centered on design thinking and new product development. His research has been published in scholarly journals such as the Journal of Product Innovation Management and the Journal of Business Research.

Textul de pe ultima copertă

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes.

Caracteristici

Offers readers a manual on how to develop a “culture of innovation” in organizations, how to create breakthrough product and services, and how to optimize design processes Written accessibly, with theoretical and practical bases Challenges commonly-held theories on environments in which innovation happens Uses anecdotes from several industries, including automotive, corporate, and consumer products