In this dynamic exploration of the discipline of creative writing, Graeme Harper departs from the established 'how-to' model in a personal manifesto which analyses why human beings are, and have long been, passionate about writing. Illuminating the five essential keys to creative writing, directly related to the desire to undertake it, Harper analyses creative writing's past and ponders its future, drawing on theories of the self, cultural interaction, consumption and communication. Blending practice-based critical context with contemporary creative writing theory, this book is an ideal companion for undergraduate and postgraduate students of creative writing and literature. Lively and thought-provoking, it is an invaluable tool for all aspiring and established writers who wish to harness the positive effects of their craft.