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The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry de Jean-Paul Gaudillière

The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry: Studies for the Society for the Social History of Medicine

Autor Jean-Paul Gaudillière
en Limba Engleză Paperback – 7 feb 2017
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
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Specificații

ISBN-13: 9781138630116
ISBN-10: 113863011X
Pagini: 288
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.44 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Studies for the Society for the Social History of Medicine

Locul publicării:Oxford, United Kingdom

Cuprins

List of Contributors, List of Figures and Tables, Acknowledgements, Introduction – Jean-Paul Gaudillière and Ulrike Thomas, Part I: Marketing Research and Innovation, Part II: Marketing Tools and Visual Practices, Part III: In-House Biomedical Research and Marketing, Notes, Index

Descriere

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.