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The Digital Multinational: Navigating the New Normal in Global Business de Satish Nambisan

The Digital Multinational: Navigating the New Normal in Global Business: Management on the Cutting Edge

Autor Satish Nambisan, Yadong Luo Conny Braams
en Limba Engleză Hardback – 15 feb 2022
"A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"--
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Specificații

ISBN-13: 9780262046329
ISBN-10: 0262046326
Pagini: 264
Ilustrații: 6 figures
Dimensiuni: 160 x 239 x 30 mm
Greutate: 0.53 kg
Editura: PENGUIN RANDOM HOUSE LLC
Seria Management on the Cutting Edge

Cuprins

Series Foreword ix
Foreword by Conny Braams xi
1 Globalization in Transition in the Digital Age 1
2 Digital Global Business Connectivity 27
3 Connecting with Global Markets and Customers Digitally 49
4 Connecting with Global Partners, Platforms, and Ecosystems Digitally 71
5 Connecting with Foreign Subsidiaries and Managing Global Activities Digitally 91
6 Connecting with Global Innovation and Knowledge Digitally 109
7 Internationalizing Business Models Digitally 129
8 Global Entrepreneurship in the Digital Age 141
9 Managing Risks in Digital Global Business 155
10 Digital Intelligence and Digital Resilience: Putting Digital Global Business Connectivity into Practice 175
Acknowledgments 195
Notes 199
Index 217

Notă biografică

Satish Nambisan and Yadong Luo; foreword by Conny Braams