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The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value de Marco Bertini

The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value: Management on the Cutting Edge

Autor Marco Bertini, Oded Koenigsberg
en Limba Engleză Paperback – 11 ian 2022
"Published in partnership with MIT Sloan Management Review"--Page 4 of cover.
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Specificații

ISBN-13: 9780262542777
ISBN-10: 0262542773
Pagini: 200
Ilustrații: 7 figures
Dimensiuni: 137 x 220 x 14 mm
Greutate: 0.26 kg
Editura: PENGUIN RANDOM HOUSE LLC
Seria Management on the Cutting Edge

Notă biografică

Marco Bertini and Oded Koenigsberg

Cuprins

Series Foreword ix
Preface xi
Introduction: From Promises to Proof 1
I Context
1 Unfinished Business 13
2 Beyond Needs and Journeys 25
3 Leaner Commerce 37
II Models
4 Shaving, Rocking Out, and Looking Fabulous 47
5 Flying Hours, Wash Cycles, and Miles Driven 61
6 Laughter, Rocks, and Quality of Life 77
III Action
7 Committing to Outcomes 91
8 Breaking the Quality Paradox 101
9 Getting Up Close and Personal 111
10 Partnering with Customers 119
11 Making Your Move 131
Notes 143
Index 165