The Direct Marketing Cookbook

"The Direct Marketing Cookbook" teaches and guides both professionals and those responsible for marketing their businesses, how to successfully plan, develop, execute and manage direct marketing programs that can build their customer base and keep customers coming back. The simple truth is that many business professionals have little or no marketing experience, especially in the complex and confusing area of direct response marketing. Yet they are constantly challenged to acquire more of the right customers if they are ever to survive these difficult times.

It makes no difference whether you work at AT&T, IBM, or as a consultant with a part-time secretary; "The Direct Marketing Cookbook: A Recipe for Getting and Keeping Customers" will provide you with an in-depth understanding of the system and techniques needed to master the process of developing successful direct marketing programs.