The Discourse of Customer Service Tweets: Planes, Trains and Automated Text Analysis: Bloomsbury Discourse
Autor Dr Ursula Lutzkyen Limba Engleză Paperback – 17 mai 2023
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Specificații
ISBN-13: 9781350273207
ISBN-10: 1350273201
Pagini: 232
Dimensiuni: 156 x 234 x 25 mm
Greutate: 0.33 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Seria Bloomsbury Discourse
Locul publicării:London, United Kingdom
ISBN-10: 1350273201
Pagini: 232
Dimensiuni: 156 x 234 x 25 mm
Greutate: 0.33 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Seria Bloomsbury Discourse
Locul publicării:London, United Kingdom
Caracteristici
Demonstrates the impact of linguistic analyses in the world of business, enhancing companies' approaches to language use in customer communication on social media
Notă biografică
Ursula Lutzky is Associate Professor of English Business Communication at the Vienna University of Economics and Business, Austria.
Cuprins
1. Introduction2. Twitter and Contemporary Business Communication3. Corpus Linguistics for Business4. Customer Services and the Use of Twitter5. Response Features and Customer (dis)Satisfaction6. Hashtags: From Form to Function7. Crisis Communication on Twitter8. Implications for Businesses9. ConclusionBibliographyIndex
Recenzii
The Discourse of Customer Service Tweets offers an insightful and cutting-edge examination of contemporary digital business discourse. Focusing on a large corpus of travel industry communication on Twitter, Lutzky provides readers with a meticulously designed study and rigorous analysis, written in style that is highly engaging and lucid.
A lucid and penetrating analysis of Twitter as a crucial part of customer service discourse, and an outstanding example of how a corpus-based investigation can provide fascinating new insights into the intricacies of customer service interactions via tweets.
A lucid and penetrating analysis of Twitter as a crucial part of customer service discourse, and an outstanding example of how a corpus-based investigation can provide fascinating new insights into the intricacies of customer service interactions via tweets.