In the five years since the original publication of The DNA of Achievers: 10 Traits of Highly Successful Professionals; the author, the contributors, and the world around them have evolved tremendously. From major life changes to new heights in their careers, many of the voices return with fresh perspectives. Some contributors are newly introduced, while others we recently lost, such as B. Smith, David Saltz and Joe Campinell - all leaving words that withstand the test of time. In a revisit of his exploration into the lives of successful people, author Mathew Knowles MBA, PhD, and a well-selected array of professionals, offer experiences and insights into the traits of: Passion, Work Ethics, Vision, Risk-Taking, Team Building, Talk-To-Do Ratio, Planning, Learning From Failure, Giving Back and Thinking Outside The Box.


In this special 287 - page revised Workbook edition, readers are offered a more in-depth look at identifying the makings of success, alongside ways to further develop their own. With page-turning journeys as told by acclaimed entrepreneurs, media personalities, musicians, attorneys, and academic professionals; readers get both inspiring and informed voices.


With this 2020 Edition, Knowles weaves the impact that current world events have had on professional industries and the additional traits needed to maneuver successfully through them. Knowles expands the trait, Team Building to now include elements of leadership which is critically important in today's world.


Using illustrative true-life essays by luminaries in all areas of entrepreneurship, entertainment, sports, and philanthropy alongside interactive quizzes, this latest edition offers a much needed guide for success in today's climate.