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The Economic Naturalist: In Search of Explanations for Everyday Enigmas

Autor Robert H. Frank
en Limba Engleză Paperback – 7 apr 2008
Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost-benefit principle, the "no cash on the table" principle, and the law of one price. This is as delightful and painless a way to learn fundamental economics as there is.
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Specificații

ISBN-13: 9780465003570
ISBN-10: 0465003575
Pagini: 240
Dimensiuni: 127 x 203 x 25 mm
Greutate: 0.23 kg
Editura: BASIC BOOKS
Colecția Basic Books

Descriere

Distinguished economist Robert Frank uses hundreds of fascinating, unexpected examples of everyday paradoxes to explain the economics of the everyday world

Recenzii

"Fascinating ... provides the answers to some of life's quirkiest conundrums" Daily Mail "Explains how cold, hard cash really does make our world go round" Independent 20080328 "Can be returned to again and again like one of those all-you-can-eat buffets" New York Times "Don't miss this addictive book. As Robert Frank and his students figured out dozens of everyday puzzles together, they produced ideas that are charming, curious, educational and lots of fun. Wonderful stuff." Tim Harford, author of 'The Undercover Economist' and 'The Logic of Life' "Fascinating, mind-expanding, and lots of fun" Steven Pinker, author of The Blank Slate

Notă biografică

Robert H. Frank is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. His previous books include The Winner-Takes-All Society (with Philip Cook), Luxury Fever and Principles of Economics (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought.
www.robert-h-frank.com