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The Economics of Information Technology: An Introduction: Raffaele Mattioli Lectures

Autor Hal R. Varian, Joseph Farrell, Carl Shapiro
en Limba Engleză Paperback – 22 dec 2004
The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.
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Specificații

ISBN-13: 9780521605212
ISBN-10: 0521605210
Pagini: 114
Ilustrații: 4 figures
Dimensiuni: 6 x 216 x 140 mm
Greutate: 0.16 kg
Ediția:New.
Editura: Cambridge University Press
Colecția Cambridge University Press
Seria Raffaele Mattioli Lectures

Locul publicării:Cambridge, United Kingdom

Cuprins

List of figures; The Raffaele Mattioli lectures; Part I. Competition and Market Power: 1. Introduction; 2. Technology and market structure; 3. Intellectual property; 4. The Internet boom; 5. Differentiation of products and prices; 6. Switching costs and lock-in; 7. Supply-side economies of scale; 8. Demand-side economies of scale; 9. Standards; 10. Systems effects; 11. Computer mediated transactions; 12. Summary; Part II. Intellectual Property, Competition and Information Technology: 13. Introduction; 14. Patents, trade secrets and copyrights; 15. Differentiation of products and prices; 16. Switching costs and lock-in; 17. Standards and patents; 18. Do we need to reform the patent system?; 19. Summary and conclusions; Bibliography; Index of names; Index of subjects.

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Descriere

A concise and accessible review of some of the important economic factors affecting information technology industries.