The Effect of Global Advertisement on Brand Image in Laptop Industry
Autor Abdolrazagh Madahi, S. Moosavien Limba Engleză Paperback – 16 iul 2012
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Specificații
ISBN-13: 9783659141874
ISBN-10: 3659141879
Pagini: 84
Dimensiuni: 152 x 229 x 5 mm
Greutate: 0.14 kg
Editura: LAP LAMBERT ACADEMIC PUBLISHING AG & CO KG
Colecția LAP Lambert Academic Publishing
ISBN-10: 3659141879
Pagini: 84
Dimensiuni: 152 x 229 x 5 mm
Greutate: 0.14 kg
Editura: LAP LAMBERT ACADEMIC PUBLISHING AG & CO KG
Colecția LAP Lambert Academic Publishing
Notă biografică
Abdolrazagh Madahi is doing his Ph.D in management (marketing) at University Technology Malaysia (UTM). His MBA degree is from Multimedia University (MMU), Malaysia. His BBA degree is from Islamic Azad University of Shiraz (Iran). His research interests include multichannel consumer behaviour, consumer decision making styles and purchase intention.