Leading a growing business means going places where that business and perhaps that leader have not been before. Uncharted territory means dangerous territory. The path to success will be taken more rapidly, more securely and there is more time to enjoy the journey when there is a good map available. For leaders of independent businesses, The Effective Entrepreneur offers the guidance of a good map complete with helpful travel hints. It is addressed to and for the leader personally. There are many books about business. Here, the focus is on the leader and what the leader should do personally. It unashamedly encompasses the personal life of the leader, from inner feelings through to non-business relationships and interests. The Effective Entrepreneur clearly addresses the concerns of independent business leaders as these responses from the fi rst two business people to review its pre publication draft show: "You wrote this book just for me didn't you John?" Managing Director, £1.5 million software company "You must have thinking about me when you wrote this..." Managing Director, £30 million clothing retailer The happy result of adopting the lessons of The Effective Entrepreneur is not just less stress and more fulfilment for the business leader but even better business performance too.