Helping entrepreneurial company managers succeed is the mission of a new highly praised book, Understanding Today's Entrepreneurial Age: Directions, Strategies, Management Perspectives, the first of three books in the new "Worm on a Chopstick" series for entrepreneurs and corporate managers. Driven by real world experiences, the book provides perspectives, strategies and tools helping today's entrepreneurial firm managers succeed. What you will learn after reading this book: * Discover the Difference Between Ideas and Opportunities and Why You Don't Invest Before it's an Opportunity: Before you spend money to create expensive bound business plans, borrow from family members or secure a second trust on your home, you need to evaluate if what you are looking at is just a new business idea or an opportunity that supports a sustainable business. * Define What Business You Are Really In Before Launch To Save Time and Money: Your business mission, objectives and strategies define your company and drive specific company structures, management teams and operational plans to maximize revenues and profits. * Why You Need Business Plans Addressing Today's Entrepreneurial Age Challenges: Looking at Google vs. General Motors, we see how entrepreneurial thinking shapes each company's mission statement and performance and we review "Not-So-Strategic Plans" for entrepreneurial firms * Developing Winning Business Strategies Using Proven Strategy Management Tools: Are you in a growing market? Is there "intense" competition that will drive down profits? What is the threat of new entrants and substitute products? You will learn how the Five Forces Model and SWOT help answer these questions. * Develop New Business by 'Going Global': We will review the challenges and opportunities of going global, discuss the myth of buying American products and review the story of Fred's Furniture, a fictional manufacturer of custom-crafted tables 'going global' to show challenges and strategies. The title of the new entrepreneurship series relates to the author's experiences at a senior level meeting in a dimly lit Tokyo restaurant years ago. Confronted with a "what do I do now" situation where defining the animal/food boundary was a challenge, this learning experience provides insight into global business challenges, unpredictability, handling global social and cultural issues, and some creative uses for Chivas Regal. ______________________________________ In the December 2011 35th Anniversary Edition of Boards & Directors magazine, the book was selected as one of eight books for recommended reading by public company corporate officers and directors. What the reviewers are saying: "Sometimes a dynamic book comes along that makes you think in new directions, create new ideas, develop new perspectives. Worm on a Chopstick by Paul Silverman accomplishes this and so much more. He brings a highly experienced voice to today's entrepreneurial age discussions and lets us know where we are heading. A powerful book that could change your life." -Rita Cosby, Award Winning TV Host and Bestselling Author of "Quiet Hero: Secrets from My Father's Past" ________________________________________ "Worm on a Chopstick provides a solid juxtaposition of theory and practice-tempered by experience. Very readable; and a learning opportunity" Michael W. Wynne, Investor, 21st Secretary of the Air Force, Former Undersecretary Acq Tech and Logistics ________________________________________ For additional information about the author, book, and more reviews, see http: //paulbsilverman.com/books/reviews/. A portion of the proceeds from all book sales is being donated to the American Cancer Society.