"The Elements of Selling is a unique book emphasizing non-traditional techniques of selling. It contains 19 useful elements and exercises to ensure effective takeaways. Get it. Read it. Apply it!"Professor M.S. Rao, Leadership Guru ~ Founder of MSR Leadership Consultants India"Readers will enjoy Alan Zell's 'thinking outside the box' as he adapts the principles of selling to everyday life."Michael Feely ~ President, LuxMar Consultants"Alan Zell is far more than a master salesman. He is an expert merchant and a master of the full range of marketing techniques."Austin K. Pryor ~ Independent consultant and 15 year member of SCOREThe Elements of Selling is an untraditional approach to selling meant for those who are not in sales, but have to make decisions about selling for themselves or others. The book treats all forms of communication - visual, audible, or written - as forms of selling. It is a simple and thorough reference for teaching businesses and organizations, as well as individuals, how to have theirideas, information, skills, services, or products accepted.Alan J. Zell, Ambassador of Selling, has become internationally recognized for his non-traditional approach to selling. With a background in retailing fine jewelry and giftware, Zell learned and developed many theories and practices that are the backbone of his over 30 years of speaking and consulting for a wide variety of clients, including those in business-to-business sales, retailsales, service, and professional practices.Zell was awarded the 1992 Murray Award for Marketing Excellence. In addition to being an active member of SCORE for more than three decades, his professional associations are PNW Sales & Marketing Group, Institute of Management Consultants, and International Speakers Network.